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Strategic Market Plans

Strategic Market Plans
Author profile: Frank Fileccia
For over 32 years Frank Fileccia has been helping luxury inn, boutique hotel, resort and restaurant clients achieve their potential.
More than a few pages of paper in a binder collecting dust, a marketing plan is the workbook for success. Ascertaining a niche' and going after a sizable share of the market in that niche' takes planning and foresight. It is an ongoing effort of continual re-invention to attract new guests, motivate return guests and word of mouth referrals. What sells a room isn't necessarily what makes a guest return or "talk up" the experience to others.

Plans are never boiler plate and include a budget for implementation and counsel on successful implementation and are always customized to the property and are based on up to the minute knowledge of the marketplace.
Copyright?© Frank Fileccia

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