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Strategic Market Plans


Strategic Market Plans
Author profile: Frank Fileccia
For over 32 years Frank Fileccia has been helping luxury inn, boutique hotel, resort and restaurant clients achieve their potential.
More than a few pages of paper in a binder collecting dust, a marketing plan is the workbook for success. Ascertaining a niche' and going after a sizable share of the market in that niche' takes planning and foresight. It is an ongoing effort of continual re-invention to attract new guests, motivate return guests and word of mouth referrals. What sells a room isn't necessarily what makes a guest return or "talk up" the experience to others.

Plans are never boiler plate and include a budget for implementation and counsel on successful implementation and are always customized to the property and are based on up to the minute knowledge of the marketplace.
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Copyright?© Frank Fileccia

The Quote

There is only one boss. The customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else.

Sam Walton